marketing rules Essay -- essays research papers

This is an introduction with insight on what Guerrilla Marketing is. The main idea of Guerrilla Marketing is to try and get the most out of advertising, by using the least expense. There was a statement that suggested using alternative plans rather than standard expensive plans discussed in textbooks. Most of those plans are developed for large corporations with a huge spending budget. Guerrilla's don't have the same revenue to spend on large advertising campaigns. The best plan is to make the most of the money that is available to the company. Technology is a huge benefit to business owners of today. In today's society this is something that must be pursued and will also offer huge benefits to the Guerrilla's. There also was general information about tomorrow's customer. One aspect that stood out, was the fact that they will be less forgiving and will greatly appreciate warmth and attention. There was also a list of the fastest growing areas. These areas are Arizona, Idaho, Nevada, Texas and Utah.   Ã‚  Ã‚  Ã‚  Ã‚  Entrepreneurial marketing is to be very profitable for the owner who wants to get it right the first time. This helps by focusing on the task at hand and trying to perfect the operation. The single most effective improvement a company can make, is reducing as many errors as possible. There also is a slim possibility that only a few customers are enough to run a business and make a profit. This is very important in understanding the way key customers spend at your company. 80/20 rules are very important to keep in mind. This is a rule that tells us that 80% of the profits come from 20% of the customers. There is also the key to try and make the most out of the money spent. One great example is how to use a business card effectively. The business card should have as much information as possible. This will help to get the entire guerilla effect. A business card can provide valuable information, but it can also be used as a resume. A small business also has the chance to get up close and personal with it's customers. This is a great tool for the Guerrilla that is willing to try and be involved with the customer.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  There are thirteen important marketing secrets. This is a list of secrets that are used by the guerilla's in the marketing industry. The main secrets that stood out t... ...Guerilla that understands the thought process of the consumer and uses that understanding to better the chances of the sale. This can be the use of the point of purchase displays or the way the music is played, and the overall feel of the area. It is good to create a human bond that will help to enforce the quality of the shopping experience. There are also language of colors that will help the business. It is important to understand the aspects of the colors and how they affect the consumer. One of the best aspects is to use the name of the individual. This makes the consumer comfortable and will help them in repeating business.   Ã‚  Ã‚  Ã‚  Ã‚  How Guerilla's win battles is very important in creating a marketing plan to be followed. This can be a very tough task and hard to implement. It is also very important to launch this in a slow motion. Take small steps to the goal and be sure to move slowly. This will allow for a comfort level to be developed. Another very important aspect is to measure the results. It is impossible to know how a marketing plan is if there is no data to compare the changes to.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Policy-making in the Federal System Essay

The U.S. government’s expansive role in public policy is caught in a swirl of conflicting cross-currents. On the one hand, popular expectations about government’s responsibility to solve problems often exceed the capacity of state and local authorities to respond effectively. On the other hand, policies developed at the national level may not sufficiently reflect the great diversity of interests across the U.S. to be effective at the local level. Moreover, the search for effective policy is further complicated by theoretical debates about the constitutional framework of federalism, e.g., what limits on national power can be derived from the Tenth Amendment? A policy area in the middle of these cross-currents is elementary and secondary education – a subject traditionally under local control, with some oversight by the states. However, during the last four decades – especially since 2001 – the national government’s role in education has grown significantly as a result of initiatives by Republican and Democratic administrations. Use the assigned resources to inform yourself about this role and the arguments of its supporters and critics. In your initial post of at least 200-250 words, briefly summarize the national government’s education policies. Explain the main pros and cons in the debate about these policies. Evaluate them from two perspectives: The policies’ effectiveness in improving the quality of U.S. elementary and secondary education. (Justify your assessment by clearly explaining your definition of â€Å"effectiveness† and how it should be measured or determined.) Their consistency with the constitutional framework of federalism. (Justify your assessment by clearly explaining your interpretation of American federalism’s constitutional framework and why federal education policies are or are not consistent with it.) Fully respond to all parts of the question. Write in your own words. Support your position with APA citations to two or more different resources required for this discussion. By Day 7, respond to at least two of your classmates’ initial posts. Your peer responses each must be at least 75 words. They must demonstrate  critical thinking (e.g., ask a relevant question about your peer’s post while explaining why your question is significant, or state a perspective that contrasts with your peer’s while explaining or justifying your position). In the Federal government’s role in education, I think it can be seen in the â€Å"No Child Left Behind Act† that the Federal Government has set down certain educational guidelines for the states to follow. These guidelines have to provide the Federal government from the states with information such as student achievements, performance by school districts; test performed by students in grades 3 through 8, and ensures that teachers meet minimum qualifications for teaching, in order to get federal funding from the Federal government. I think that in one way, it could be construed as within the federalism’s constitutional framework, in that the Federal government is making sure that in order for the states to receive federal help that they must be in compliance with certain guidelines to best give a proper education to the children of today. Yet according to K. Hettleman, the U.S. Government has not gone far enough, as seen in his article, Expand â€Å"No Child† through Federal Standards, Funding, that the Federal Government holds states accountable for the low performance of poor and minority students, but is undermined by political compromises, that allow state and local officials to continue to devise their own academic standards and tests. I think there ought to be stricter regulations by the federal government of making the states do more for the students in education practices that would make all students equal in performance no matter of race, color or statue in order for that state to receive federal assistance. As seen by educational statistics, â€Å"Illiteracy in the U.S. Compared to the rest of the world, the U.S. is doing well. According to the latest International Adult Literacy Survey (IALS), between 19% and 23% of American adults performed at the top levels for each of the three literacy scales: document literacy, prose literacy and quantitative (number) literacy. Sweden is the only country that scored higher. Yet many Americans are being left behind. The same survey found that between 21% and 24% of U.S. adults performed at the lowest level  for all three scales, a figure echoed by the National Adult Literacy Survey (NALS). I think that the State and Federal Government ought to work closer together to ensure a better education for all Americans. Reference: Wong, K. K. (2008, December). Federalism revised: The promise and challenge of the No Child Left Behind Act, Retrieved from: Public Administration Review: Special Issue on The Winter Commission Report Revisited, S175-S185. Document ID, ProQuest Social Science Journals database in the Ashford Online Library Gabriel, T. (2011, October 9). G.O.P. anti-federalism aims at education [News analysis]. Retrieved from: New York Times (Late Edition (east coast)), A28. Document ID: 2480540871. Retrieved from ProQuest Newspapers database, in the Ashford Online Library Levin- Waldon, O.M. (2012). American Government. San Diego, Ca: Bridgepoint Education, Inc. Http://www

Globalization on Chinese Society Essay

Our research aims to discover peculiarities of ideology in China. It’s going to highlight integrating values, legitimating the government’s policies and continued authority. The study is a review of articles by David Lynch, Gordon White and Feng Chen. From the recent past years up to this point of time, China has been taking part in extensive economic globalization activities like facilitating free trade policy. China’s new economic openness has resulted to remarkable growth trends. It has been practicing its â€Å"go out policy† by participating in the international market competitions. Observers have also noted some major changes in the Chinese media in coping up with globalization. With China’s entry to the World Trade Organization, structural reforms have taken place and more and more researchers have focused their interest on the interaction between Chinese media particularly television and the world at large. Currently, China is still in a whirl and sways with various ideologies such as a waning communist ideology, an increasing conservatism, as well as liberalism. Various ideological trends such as globalism, nationalism, individualism and pragmatism are likewise alive and under further exploration especially by Chinese youths. The pursuit of the leftists who adhere to the theory of socialism, elect to preserve the fundamental purity of the socialist economy and state authority. Meanwhile, reformists have argued that China should rather enrich its market economy and the rights to property. Besides, reformists want to recognize private entrepreneurship to join the Party. There exists some few numbers of youths having true belief in communism. Most of them, however, want membership to the Party as a stepping ladder in gaining their individual objectives. In some of the researches, David Lynch (2000 (Lynch, 1999, p173) has focused his objects on what expectations the intellectual and political elites expect leading to same changes in China for the years ahead. The objects include linked issues on some domestic and political affairs, the power capability of China as a nation, how the party state would defend its national identity as well as its cultural heritage and integrity in the face of the raging and deepening effects of globalization. Besides, Lynch assesses on how China aligns its new development and technology in directing its society’s future. With the continued transformation of the media including print, TV, the Internet, the entry of some foreign TV programming and the likes now depends mostly on the supply and demand and the behavior of the controlling party. The improvements of local or domestic contents have rivalled foreign counterparts. Lynch also assessed the trends in censorship and found some possible means by which media could possibly find ways of overcoming or avoiding rules, laws, problems, or difficulty to government restrictions of imported as well as local media contents. Briefly, Lynch tries to arrive at a point when the communist government’s hold on China’s domestic affairs would become loose due to the use of new technology. â€Å"Dilemmas of ‘Thought Work’ in Fin-de-Siecle China† reports that in May 1997 was established special organ of the Party Central Committee – Central Guidance Committee on Spiritual Civilization Construction. This fact indicates the seriousness of intentions in pursuing the spiritual civilization line. â€Å"Thought work† refers to Chinese Communist Party’s attempts to transmit socialist ideology and to control ideas of the masses so that they will comply to the demands of the national development plan. In his article Lynch argued that the government’s efforts to build a socialist spiritual civilization in China failed. He concluded that government’s attempts to limit access to global media and control political discourse turn out to be ineffective. Lynch reports the Chinese Ministry of Public Security’s estimate that as many as 620,000 Chinese had access to the internet in 1997, with a rise to 4 million expected by 2000 (Lynch, 1999, p. 193). The propaganda state is indeed crumbling. The author reports that Chinese children play cops and robbers who require the cops to inform the robbers of their rights before taking them into detention, as they have seen in American movies (Lynch, 1999). Other political writers like Feng Chen and Gordon White agree that China’s Chinese Communist Party is capable of adapting itself to the changing political climate. Moreover, China’s leaders could strengthen its position like having political legitimacy by re-inventing itself and continue some evolutionary tuning to reinforce the CCP’s legitimacy. Nevertheless, evolutionary refining is a hit and miss system that nobody can guaranty its success. Gordon White primarily focused on the politically engaged society in China. According to White politically-engaged society proved to be a durable theme in Chinese politics. Riding the Tiger concludes that society’s political engagement with the state will shape future of the state. For example, There may be a form of Chinese ‘Brezhnevism’ to see out the millennium as the current leadership tries to stay in power. If this is indeed the case, then the political contradictions and trends which I have identified will intensify and make it more likely that the transition, when it comes, will be sudden, radical and possibly violent. (White, 1993, p. 255) Even if the market becomes predominant through radical reform and even if it takes a capitalist form, which is very probable, there is a continuing need for a new form of developmental state to tackle†¦social and economic problems [such as market failure and its consequences for the poor]. In the short term, moreover, the role of the state is even more crucial because of the need to break through the ‘hard policy constraint’ and manage the transition from a planned to a market economy. This is a process†¦which is fraught with instability and tensions arising from the opposition of vested interests, threats to economic security, inflation and growing inequality. A strong state is needed to provide the political order and direction necessary to underpin this transition and regulate an emergent market economy in a huge and increasingly complex country. (White, 1993, pp. 238-9) As Gordon White has observed in Riding the Tiger, an attempt to establish a political system that can serve as an alternative to both capitalist economics and liberal politics has not appeared to be possible in China: â€Å"Marxist-Leninist socialism has been incapable of reforming itself and that ‘market socialism’ rather than saving its bacon, cooks its goose† (White, 1993, p. 12). White was writing at the start of the 1990s. Civil society-like forms emerged in China in the 1990s. That process the result collapse of the state structure, as it was in Soviet Union. But for the time being the Party-state still remains in command. As it was noted in Riding the Tiger, â€Å"to the extent the economic reforms were the spearhead of an attempt to resuscitate the political fortunes of Chinese state socialism, they can be judged to be a dismal failure†(White, 1993, p. 233). By the millennium China was certainly the most successful of the socialist states in adjusting to capitalism. Yet at the same time socialism remains in place in China and power is monopolized by the Communist Party. White denoted this combination as â€Å"market Stalinism† (White, 1993, p. 256). White suggests that the increasing prevalence of the elements of a civil society does not point toward an evolution into more liberal regime with market-oriented economy and multiparty political system. The author also noted that in Chinese society there are some groups that didn’t make benefits from the reforms. These would include state officials and state workers, women and the unemployed and floating populations: Fear of threats to status, power or income; disappointment because the reforms were delivering less than they had promised; disgruntlement arising from the â€Å"red-eye disease†; concerns that gains already achieved were in danger of erosion (through inflation and leadership mismanagement); contrarily, impatience at a deceleration of the reforms and anxiety at an acceleration. (White, 1993, p. 217) Some observers have concluded that the efforts of the Central Party in building some thought works on socialism in China has been not effective. Moreover, they gravitate to some extent. Formerly, China firmly opposed globalization as it disrupts some global institutions. Today, China is one of the firm advocates of liberalization and globalization, opening its trading system to the world. Slowly but surely, the Chinese system has now been updating itself on the rule of law, adapting many foreign laws to transform its civilization. China’s success through globalization, which happened in a short time, has indeed uplifted the standards of living of many workers. With such economic success arising from the impact of globalization, China has learned some stressful and painful lessons adjusting itself. Some of the effects include the decline of state employment from 110 million in 1995 to 66 million in March 2005, the lost of 25 million jobs in the manufacturing establishments, and the consolidation of some 125 car companies to just six firms. Its recent economic growth has revived and revved up the economy of Japan and kept safe its neighboring countries from recession, which otherwise could have led to a risky global downturn. With the prevailing trend of globalization, the process has deeply influenced the study habits, culture, and consumption styles of the youth (ACYF). They now believe that English is a basic skill and reference for one to acquire a degree. As more and more Chinese youths go out to study abroad, more and more of them have returned home, which benefits their culture. The youths now could avail some entertainments made in the USA, Europe, and elsewhere via television, films, videos, and the internet. Even internet games or serial TV programs from Japan or Korea have become the favorite of young students. Young people now in China are learning more the facts of life, society, and world affairs through the said media. When educators, scholars, officials, and artists speak of culture, this includes both the physical and non-physical aspects. The physical or material aspects include sites, landscapes, monuments, buildings, and like objects whereas non-physical aspects include music dance, language, poetry, and the like, which have been associated with China’s social practices. The non-physical culture is China’s living heritage is passed from one generation to the other. In reality, one should accept the fact that culture cannot be easily isolated from the influence or effects of globalization (UICIFD). To conclude the work we should note that ideology is still alive in China. The Chinese communist regime didn’t decline its ideological absolutism. The Communist Party alone that possesses the universal truth and represents the fundamental interest of the people (Guo, 1995, p. 84). In fact, â€Å"Mao Zedong thought† or â€Å"Deng Xiaoping theory† was adapted by the post-Mao party leadership in accordance with the changes of the China’s specific conditions. But this modification does not suggest discarding the fundamental principles and norms, but renovation within the same basic framework of development of Marxism. But post-Mao regime has cautiously modified some of Mao’s doctrines through the official interpretation of the sacred text (Guo, 1995, p. 84-85). As Feng Chen asserted, agricultural decollectivization in China was not an equivalent of â€Å"privatization,† but only the transformation of the rural economy into â€Å"a new type of collective economy, characterized by combining public ownership of the land with totally individualized operations of production† (Feng Chen, 1998, p. 82). To the post- Mao leadership, such an arrangement is defined as the â€Å"separation of land ownership rights and land use rights† (Feng Chen, 1998, p. 88). Land in China remains under public ownership. Reference List White, G. (1993). Riding the Tiger: The Politics of Economic Reform in Post-Mao China. Stanford, CA: Stanford University Press; London: Macmillan. Lynch, D. (1999). Dilemmas of ‘Thought Work’ in Fin-de-Siecle China. China Quarterly, 157. Guo, S. (1995). Totalitarianism: An Outdated Paradigm for Post-Mao China? Journal of Northeast Asian Studies, 14 (2). Chen, F. (1998). Rebuilding the Party’s Normative Authority: China’s Socialist Spiritual Civilization Campaign. Problems of Post-Communism, 45 (6).

Nakata’s Story Essay

He does after all state in an interview on the authors official Murakami website (:http://www. randomhouse. com/features/murakami)) â€Å"Myths are the prototype for all stories. When we write a story on our own it can’t help but link up with all sorts of Myths. † His works explore how ancient myths can impact the lives of even a normal teenaged boy like Kafka Tamura, and how those myths interweave with Japanese culture even in today’s more Westernized Japan. Kafka’s journey begins in a library which I would interpret as being key to understanding who Kafka is. He loves reading and books and has been taught to value knowledge. In a very real sense this is true for Kafka since knowledge is the one thing that will ensure his survival on his journey of self discovery. There Kafka meets a young trans-gendered librarian named Oshima who suffers from a form of rare hemophilia. Oshima also acts as a guide who leads’s Kafka to the gates to the underworld. This is where Kafka will discover what truly happened to his mother and sister, as well as what kind of man his father really is. The final guide on Kafka’s Journey of self discovery is the Head Librarian of the Komura Library, Miss Saeki. Kafka gets the strangest feeling when he is around her that she might be his long lost mother. This is where the novel starts tying into the Ancient Greek myth of Oedipus. The tale of Oedipus( Sophocles, The Oedipus Trilogy; Project Gutenberg: http//www. gutenberg. org) is from a play by the Greek playwright Sophocles about a King who is told by fortune-teller that if his pregnant wife bears a son that the child will grow up to kill his father, and have sexual relations with his mother. The play is very tragic but Murakami’s story although tragic in some places is filled with a very subtle light. Kafka has some rather severe issues regarding the disappearance of his mother when he was four. As a four year old he was told by his father that much as Oedipus he would end up in an incestuous relationship with his mother. In a way this becomes a self fulfilling prophecy for Kafka as he falls in love with Miss Saeki whom he suspects is his mother. He states to his spirit guide Crow â€Å"I am in love with Miss Saeki. † (p. 400 Kafka on the Shore: Vintage Paperbacks, 2005) and from this point on Miss Saeki becomes the focus of his obsession. Kafka feels conflicted over his mother’s abandonment. He never understood why his mother left, and apparently his father never explained to him why she left. Part of this sense of abandonment is what has lead Kafka to run away from home. Shortly after arriving at the library Kafka finds himself unconscious in a pile of brush at the side of the road with no memory of what had happened to him. He is covered in blood yet un-injured, and he calls Sakura for help. After she picks him up they have a sexual encounter at her apartment. After this he heads back to the library and decides he cannot return to the hotel he has been living in. Oshima offers Kafka the option of remaining in a cabin that Oshimas’ family owns in the mountains until Oshima can arrange for Kafka to take up residence in one of the rooms that is available at the library. It is here that Kafka begins to wonder if his experience with Sakura was the right thing to do as he suspects Sakura is his sister. Upon moving into the library Kafka hears from Oshima the tragic story of Mss Saeki’s life. According to Oshima â€Å"Miss Saeki’s basically stopped at twenty, when her lover died. No, maybe not age twenty, maybe much earlier†¦.. I don’t know the details. But, you need to be aware of this. The hands of the Japanese Dreams clock buried inside her soul ground to a halt then. Time outside, of course flows on as always, but she isn’t affected by it. † (p 161; Kafka on The Shore; Vintage Paperbacks, 2005). It is from this point that Kafka begins to develop an almost Oedipal obsession over a woman who may, or may not be his biological mother. It is also around the same time that Kafka discovers that his sculptor father has been murdered in a rather gory fashion in Tokyo. It is from here that Kafka’s tale takes on a truly dreamlike quality when he flees to Oshima’s cabin in the woods fearing that he will be accused of the murder of his father. This is what leads into the tale of the second main character.

Role of dividend signalling in corporate finance Dissertation

Role of dividend signalling in corporate finance - Dissertation Example as a major role in corporate finance. The study also provides a detailed research on the impact of dividend announcement on shareholder. Dividend is an important parameter to evaluate investment decision by the investors. So, there is a substantial role of dividend signalling on corporate finance as companies share value of organization through dividend payment.Thus, annual dividend announcement by a company always remains the most awaited news for its shareholders. This paper provides a clear understanding ofthe impact of dividend signalling on corporate finance in theoretical aspect and its impact on shareholders in practical aspect. Chapter 1: Introduction Motivation Firms communicate value and financial well-beings through payment of dividend to its shareholders. Investors generally practice a common activity i.e. â€Å"dividend check in mail† at each quarter when their invested firms declare their quarterly financial results. Dividend is a way of sharing or distribution o f companies’ earnings to the shareholders at a regular basis. Companies distribute dividend quarterly, half yearly or on yearly basis. Regular payment of dividend by a firm shows its sustainable financial growth and it also determines a firm’s future performance and prospect. Dividend payment record of a firm is one of the most important factors for investment decision making for the shareholders and shareholders always expect regular payment of dividend from the companies where they invest. So, a company’s ability and willingness to pay regular dividend payout determines the strong financial condition of the company. Concept of dividend payment was not there in business practice before Securities and Exchange Act was introduced in the year 1934. Companies required a law for mandatory disclosure of financial information. Since the initial time of dividend payment by the limited companies, it has become one of the most important parameter of financial health and also remains one worthwhile yardstick to evaluate a company’s current and future prospect. Mature profitable companies generally pay dividend to its shareholders. However, if a company do not pay dividend that does not mean that the company is not able to generate substantial earnings. Growth companies generally pay dividend. If management of a company thinks that growth opportunity of the company is much better than its investment opportunity available to the new investors or the existing shareholders then the company pays dividend to enhance the investment opportunity of the company (Lonkani & ratchusanti, 2007, p.4). So, dividend is one of the mos

Alexander Graham Bell Research Paper Example | Topics and Well Written Essays - 500 words

Alexander Graham Bell - Research Paper Example From an early age Bell demonstrated great intellectual curiosity and potential. Bell â€Å"became interested in botany and at age twelve built a contraption to aid a neighbor in his flourmill† (Mackay, pg. 9). His father published texts on elocution and Bell demonstrated a strong propensity in this subject. Bell would later attend prestigious high school, followed by college, and was generally recognized as mediocre at both. Upon graduation Bell began experiments with sound following his father’s interest in elocution. His experiments would ultimately lead him to become â€Å"Professor of Vocal Physiology and Elocution at Boston University† (Mackay, pg. 111). While Bell experimented with a number of sound elements, his work with the telephone undoubtedly holds the greatest contemporary relevance. In this context of understanding, Bell had â€Å"begun experimenting with a phonautograph in 1874† (Town, pg. 189). While he recognized that he was on to something he realized lack of proper funding and knowledge to complete his final invention that would electronically transmit the human voice. These challenges were overcome when Bell first encountered Gardiner Hubbard and Thomas Sanders who would help fund his invention, as well as Thomas Watson who had the required knowledge in engineering to put it together. Ultimately, â€Å"in 1876 Bell would complete his invention of the telephone, three days after receiving the patent† (Ross, pg. 302). While later in his life Bell would invent the metal detector, his greatest cultural contribution is undoubtedly telephone. Even as Bell made a substantial social contribution through his invention of telephone, the question of what the world would be like without Bell is a complicated one. While Bell invented the telephone, it’s clear that there were elements that emerged in contemporary technological platforms and allowed for this invention to occur. It is highly probable then, that if Bell had not invented his

End of World War Two and Collapse of Soviet Communism Essay

End of World War Two and Collapse of Soviet Communism - Essay Example It is said or believed that world war two came to an end due to the surrender of the axis powers of which consisted of Germany and other countries that also fell on that bracket. The allies used all the possible means of ensuring that the war came to an end. The allies managed to outthink the Axis power because they were many and received support from other countries that were economically stable and powerful. Though the Axis power was very much power, the allies managed to out through their power due to the large masses or number of people that they could not manage to control. They also found support from other states that managed to support them by giving them the superior Weapons. There are those powerful countries that had been dormant for several years due to certain restrictions such as the doctrine that governed their states. It is therefore through the broken silence of these countries that the allies got privileged because all these countries turned against the Axis powers and gave the necessary support to the allies. The end of communism dint happen abruptly, it is something that happened slowly and gradually .it took some time and slowly but surely more people in East Europe started hating it and its oppressive nature.The very first cases of the rejection of communism begun in east-central Europe and one by one all those countries from that said region came out of the soviet union. More countries looked at the new set up that Gorbachev had put in place and they didn't like it.Gorbachev didn't want to use force anymore lest people criticized him and looked down at what he had achieved.No attempts of bringing back sanity among those countries of central and Eastern Europe happened since they were in charge of their own countries.Gorbachev had no power nor moral authority.