Saturday, April 27, 2019
Branding, Pricing, and Distribution Research Paper
Branding, determine, and Distribution - Research Paper ExampleEstablish a recognise hauling business organization The company must work its way towards becoming a complete trucking business which includes a range of long-haul trucks and trucks which can carry different types of business. Then the company pull up stakes be able to tap into consumer segment previously unapproached. Establish free-lance status They must become independent of their own like having their own fleet of trucks to carry the equipments. They must have their own drivers with knocked out(p) having any contract services. Global product branding Strategy Herb Holden Trucking Inc. needs to increase its presence near the globe. Hence they must grimace at the consumer segment where they want to tap into. Then they go forth be able to isolate the types of equipments which they lead need to serve the consumer. They must make an agreement with the customs subdivision and various officials of the country so tha t no restriction comes while carrying out their business. Answer 2 Pricing Strategy Herb Holden Trucking Inc. ... They can also go for vertical integration with other firms. This impart significantly reduce the overhead and management embodys associated with it. With this they might also be able to expire lower transaction costs. They must also look for quicker routing time by the trucks so that per mean solar day income will increase along with the increase in efficiency. The must also take a look at the maintenance cost associated with the fleet of trucks and try to keep the trucks maintenance twice every form to increase their operational efficiency. They should also take care of the buildings, office etc. to reduce their cost. They must demoralize trucks that give higher mileage compared to other trucks to increase profitability. They can reduce the total transport cost by reducing the product volumes and doing unnecessary packaging, and rely more on the local products ins tead. Answer 3 Pricing strategy will help in reducing the cost of operation which the company will face in the due course of their work. By bringing down the cost they will be able to buy more number of fleets to augment their business strategy. With lower cost to operate they will be able to spend more on branding activities like promotion. Hence they will be able to deliver to their clients the equipments they want more quickly as compared to others. Again they can reach out to a bombasticr number of customers through their increased fleet base. This will deliver a finger of customer satisfaction (Konings, 2008). By doing vertical integration with other firms in the same line of business they will be able to increase their market share and hence reach out to large number of customers. With vertical integration both the management will be able to formulate strategies which will serve both
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